Gawain Morrison is an empathic AI producer and strategist who also has a LOT to say about the collection and use of human data. Among other things, we use a Marvel Universe analogy to help me - and maybe you? - understand what this stuff is all about. We could have talked all day, honestly. Ultimately we talked for a little over an hour and I just couldn’t bring myself to pare it down - Gawain has such great insight into human-computer and human-human relationships, and he’s got a much-needed international perspective as well.